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Five steps from curious to confident.

The shortest path through the noise. No conversion energy, no oversell — just the order to read things in.

01
Understand what carnivore is
The carnivore diet eliminates all plant foods and is based entirely on animal products — primarily meat, fish, eggs and some dairy.
Read: What is carnivore?
02
Choose your variation
From the Lion Diet at the strict end to animal-based at the flexible end. Four tiers, each suited to different goals.
Explore the variations
03
Know what to eat
Get clear on the full food list — what's in, what's out, and how to navigate grey areas like dairy and spices.
See the food list
04
Plan your first week
A simple seven-day meal plan to get started without overthinking it.
Get the 7-day plan
05
Learn from the pioneers
The doctors and researchers who validated the science — worth knowing their work before you take their word.
Meet the key figures

All beginner articles

Direct answers to the questions everyone asks in the first week. Cholesterol, fibre, scurvy, kids, alcohol, what counts as cheating.

The first three weeks have a pattern. Most of it is electrolytes, not the diet. The honest list of what is normal and what is not.

Everything sorted into yes, yes if you tolerate it, and no. The three-tier list you can take to the supermarket.

A 30-day experiment is the right frame, not a forever decision. What to buy, how much to eat, and what the first three weeks actually feel like.

Meat, eggs, animal fat. No plants. That's the whole definition. The variations come from how strict you are about edge cases.

Understand what carnivore is